When designing a wrapper or container for a product, you need to understand that packaging design plays other significant roles. Traditionally, the primary function of the box was to hold the product and protect it from damage. During the current period, many factors make packaging a vital marketing tool in any business.
Innovative packaging can give your business an advantage over other competitors by attracting many customers. An excellent package draws the attention of the customers, and it describes the product. The customer does not need to ask for details about the product. The container should do all the marketing and ultimate sale of the product.
Many companies are increasingly going green in their bid to respond to growing environmental concerns from all sectors. Some firms also seek to appeal to the interests of the customers through the use of environmentally friendly packaging materials. The companies can recycle the same packages for future use thereby playing a significant role in preserving the environment.
Many factors continue to compel firms to find better methods of attracting customers. The packaging is an effective method that appeals to the interests of many people. If you want to attract many customers and boost sales in 2019, you can try the following packaging design tips.
Tips For Good Package Design In 2019
Good product packaging can help you save lots of money in marketing the product. First and foremost, you need to design affordable packaging for your product to avoid incurring high costs. Proper packaging can also save you cash from aggressive advertising of the product since its package can attract customers while it is on the shelf.
The other important element about good package design is that it can help the firm to generate more sales and money. Mainly, the business aims to maximize profits from your operations. A simple strategy of well-designed quality packaging can help you realize your goals easily by attracting many buyers for the product.
Package Design
It is worth investing your effort and money in designing a product package that can attract many customers. The box speaks volumes about the product inside, and it appeals to the interests of the buyers to purchase it. Depending on the product inside, the package should be attractive to influence the behavior of the buyers toward the offering.
The product package should appeal to the senses of sight and touch. Companies that offer beverage drinks, for instance, try to design packages that are attractive to the customers. A box that is easy to use gives your company an added advantage over the other competitors.
Poorly designed product packages can discourage customers from purchasing the product, and this can lead to unnecessary loss of sales. Make sure that the box is outstanding among the rest of the similar products on the shelf. The package should perform the marketing process of the product and help boost sales.
The packaging also helps to improve the customer’s experience with the product. Apart from the other information they get from other sources, the customers get first-hand information about the product from its package. Therefore, the box should state clearly the details of the product which can be of interest to the potential buyers.
The buyers need to know full information about the product mainly its ingredients. There are numerous products on the market with similar qualities but differ regarding components. Other people do not eat certain substances; hence they need to get details about the product on its package.
The packaging should also inform the customers about other pertinent details like the expiration date of the product. People shun products that do not display expiration dates since they may not be trustable. The buyers are also interested in other information about the manufacturer particularly the company logo and contact details.
Company details help the customers to differentiate genuine products from fake commodities. In other words, the packaging of the product helps to distinguish the manufacturer from other players in the same industry. The product’s package creates the identity of the market offering. It also helps to protect the interests of the customers against unscrupulous players with a tendency of copying other companies’ products.
Keep The Message Simple
It is essential to keep the message simple on the package of the product. You should always try to avoid using technical jargon that can distract the interests of potential buyers from buying the product. The message on your product package should attract the customer to develop an interest in trying it.
Remember that product information should always be authentic to create trust among the customers. Misrepresenting some information about the product can also impact negatively the interests of the targeted customers. They lose interest in your product, and the sales suffer a big blow
The message should focus on reasons why you think the commodity is valuable compared to other similar market offerings. The aim is to appeal to consumer perceptions so that they can try the product to see for themselves if they can derive value from its use. The message should communicate significant aspects of the product which are also easy to identify.
When designing the package, you should also consider elements like premium designs. Such kind of packaging is usually outstanding and has a link with product quality. Premium package designs also have close relationships with the cost of the price that is likely to be high.
Handwritten content can also display connections with famous people. For example, the signatures of celebrities on different product packages can appeal to the interests of many buyers. They can identify with the product as a result of their admiration of the personality associated with it.
Use Recyclable Material For Designing Product Packages
Due to growing environmental concerns among industries in all sectors, it is a good idea to use recyclable or eco-friendly material for product packages. Renewable packaging significantly helps to reduce carbon footprint in many ways. For example, paperboard is a renewable material, and it does not cause pollution to the environment.
It is possible to recycle the packaging material that consists of paperboard to make other usable products. The company does not need to use natural raw materials every time for packaging which can lead to environmental degradation. Recycling the old pages also helps to reduce pollution in the environment by preventing litter.
The other issue is that biodegradable materials like plastic containers and bottles can cause pollution if not properly disposed of. For example, they pose harm to animals and can block drains which can also affect the health of people in different communities. Enlightened companies use a material that is recyclable like plastic bottles.
Many companies that deal with beverage products use plastic packaging that is easy to recycle for other packaging purposes. Such companies play a significant role in minimizing the impact on the environment since they can resort to recycled material instead of seeking raw materials for the same. The method of recycling packaging for different products is sustainable in the long run.
Movie Posters
When you design the package of your product, you should try to use posters that help customers to create a link between their favorite movie and the product. Signs generate a connection to the product and that distinct identity of the product.
Potential customers of different products have various things that captivate their minds. Some customers may develop a sudden love for products that remind them about certain movies that are of interest. Companies that try to create a link between films and their products are likely to appeal to the interests of many people.
Use Wide Demographic Appeal
You should try to use packaging that appeals to the interests of a variety of customers so that they can buy the product. Parents and children can have different preferences in product selection in some situations. However, there are also other products that are universal and suitable for all individuals.
Packaging that appeals to all age groups is ideal since it can make instant sales. The strategy works well for companies in the beverage industry that sell products designed for all age groups. Both young people and adults can share similar sentiments when it comes to choosing favorite drinks.
The packaging, therefore, needs to appeal to the interests of all age groups so that they can buy the product. Concerning soft drinks, the packaging should clearly explain why the product offers excellent value to both young people and adults. The strategy is useful since it appeals to the interests of many people belonging to different demographic groups.
The packaging should focus on attracting a wide range of potential customers belonging to different groups. Universal products need to communicate messages that will appeal to the interests of all people. Dairy products like ice cream and yogurt have no age limit, and the product package should aim to attract all people.
Source: BASF
Vintage
Vintage packaging is another strategy that can help your company generate more sales in 2019. The old classic packaging design reminds the customers about the longevity and significance of the product. Different products are ancient, but surprisingly they continue to appeal to the interests of many customers.
Some products remain popular among different customers despite their extended lifespans. Therefore, it is vital to consider using old packaging on products you think are still popular among the customers. Many people pride themselves in identifying with old products that continue to dominate the market.
Retro packaging helps to differentiate your product from other new market offerings. When a product is a favorite among many people, it differs in many respects from other new market offerings. For example, other products like wine get better with age. Many people will prefer old brands compared to new market offerings due to this popular belief.
Limited Edition Packaging
The strategy helps to create loyalty among the customers since they can identify with the product always. The aim is to target loyal customers who have experience using the product. These customers can also play a significant role in attracting other potential buyers since they have first-hand information about the offering.
The strategy works well on selected products that are of high quality. The prices of such products are high compared to other products offered in the market. For this reason, the product packaging strategy aims to differentiate the product from other commodities as a result of its high quality.
When the potential buyers know that the availability of the product is limited, they are likely to rush to buy it. Other people will also do the same believing that they may miss out on something special if they do not buy the product while it is still available.
Use Doodles
The use of doodles for product packaging design is also crucial since it helps to communicate messages that immediately attract youngsters. Some products remind the young people of their youth days, and they will buy such products. Doodles create an impression that targeted consumers can still enjoy the things they feel are no longer available.
The strategy also works well for companies that offer energy drinks since they appeal to the interests of young people. If you present a brand in the market as unique and full of energy, you are likely to attract many young and active people. Many young people proudly identify with products that help them remain fit.
Above all, packaging can significantly help your organization to create a satisfied customer. When the customer is happy about the product, he is likely to develop loyalty and continues to buy the offering. Many people develop an interest in the product when they get in contact with it on the shelf.
Product packaging can significantly help to increase your sales in 2019 if it is attractive to many people. A product package presents the opportunity for many people to get in contact with the commodity. The product must appeal to the consumers so that they can develop an interest to try it for the first time.